Moreover, certain websites adopt white labels for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).

While Microsoft and Yahoo continue to try to wrangle out a merger deal, they would do well to seek out the advice of an executive who’s been there and done that. Travelport CEO Jeff Clarke, who is also the CEO of Orbitz International, has gone through the challenging process of completing a massive merger. [...]